Marketing
Build the skills to promote, connect, and grow.
Turn creativity into career opportunity with the Business Administration in Marketing program. This program prepares you to promote products, connect with customers, and support business growth in today’s fast-paced, digital-first marketplace.
Whether you’re interested in social media, advertising, branding, or sales, you’ll gain hands-on marketing skills and business knowledge that employers value.
The program is designed to help you enter the workforce, advance in your current role, or build a strong foundation for future career growth.
Choose Your Path
Certificate – Marketing
The certificate option is perfect for students who want to quickly develop marketable skills or add marketing expertise to their current job. You’ll learn how marketing works in real businesses and how to communicate effectively with customers.
Associate of Applied Science – Business Administration – Marketing
The AAS degree provides deeper training in marketing strategy and business operations, preparing you for expanded responsibilities and long-term career growth. You’ll combine creative thinking with data-driven decision-making to help businesses reach their goals.
Jobs Typically Involve
- Creating and supporting marketing campaigns: Assisting with promotions, advertising, and brand messaging across digital and traditional platforms.
- Conducting market research: Gathering and analyzing customer data, trends, and feedback to help guide marketing decisions.
- Supporting sales efforts: Preparing marketing materials, coordinating promotions, and helping generate leads.
- Communicating with customers: Responding to inquiries, assisting with customer relationships, and helping build brand loyalty.
- Tracking performance: Using basic analytics tools to measure the success of marketing activities and recommend improvements.
Program Details
Next Start Date
Jan. 2026
Learning Format
Face to Face, Hybrid, and Internet
Program Length
Certificate: 2 semesters
AAS: 4 semesters
Degree Plan
View in course catalog
Let’s Connect!
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409-933-8286
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enrollment@com.edu
Careers & Outcomes
When you complete the Business Administration in Marketing program, you’ll be ready for exciting, in-demand jobs in a growing field. Marketing offers lots of opportunities, from digital and social media roles to branding and specialized marketing careers.
Additional Program Info
Financial Aid and Scholarships Available
High school diploma or High School Equivalency (HSE)
- Apply to COM and submit the necessary documents (transcripts, meningitis vaccination if under 22 and proof of Texas residency).
- Meet with Academic Advisor.