Marketing

Marketing is a rapidly growing field, and an estimated 33 percent of all jobs in the United States involve performing some marketing activities. An emphasis in marketing will prepare the student with basic marketing skills and strategies. The marketing certificate and Associate of Applied Science in business with an emphasis in marketing allow you to specialize with courses in customer relations, sales, marketing and e-commerce.

The marketing track offers an Associate of Applied Science degree and Marketing Certificate. Individuals may earn a certificate in one year or continue another year for a degree. 

Associate of Applied Science – Business Administration with Emphasis in Marketing

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 BUSINESS PRINCIPLES 3
BCIS 1305 BUSINESS COMPUTER APPLICATIONS 3
BUSI 1304
or ENGL 1301
BUSINESS REPORT WRITING AND CORRESPONDENCE (FRESHMAN LEVEL VERSION)
or COMPOSITION I
3
POFT 1321 BUSINESS MATH 3
ECON 2301
or ECON 2302
PRINCIPLES OF MACROECONOMICS
or PRINCIPLES OF MICROECONOMICS
3

Semester 2

Course SCH
BUSI 2304 BUSINESS COMMUNICATIONS 3
ACCT 2301
or ACNT 1303
PRINCIPLES OF ACCOUNTING
or INTRODUCTION TO ACCOUNTING I
3
MRKG 1311 PRINCIPLES OF MARKETING 3
MRKG 1301 CUSTOMER RELATIONSHIP MANAGEMENT 3
MATH 1332
or MATH 1314
MATHEMATICS FOR LIBERAL ARTS
or COLLEGE ALGEBRA
3

Semester 3

Course SCH
BMGT 1301 SUPERVISION 3
BMGT 1341 BUSINESS ETHICS 3
BUSI 2301 BUSINESS LAW 3
HRPO 1311 HUMAN RELATIONS 3
Humanities/Fine Arts Humanities/Fine Arts 3

Semester 4

Course SCH
MRKG 2312 E-COMMERCE 3
BMGT 1327 PRINCIPLES OF MANAGEMENT 3
BMGT 2309 LEADERSHIP 3
POFT 1300
or BMGT 1382
CAREER EXPLORATION/PLANNING
or COOPERATIVE EDUCATION BUSINESS ADMINISTRATION AND MANAGEMENT, GENERAL
3
BMGT 2347 CRITICAL THINKING AND PROBLEM SOLVING 3

*Approved electives should be chosen from the following rubrics: ACCT, ACNT, BMGT, BUSG, BUSI, HRPO, MRKG, POFM, POFT or ITSW 1304.

Certificate – Marketing

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 BUSINESS PRINCIPLES 3
BCIS 1305 BUSINESS COMPUTER APPLICATIONS 3
BUSI 1304 BUSINESS REPORT WRITING AND CORRESPONDENCE (FRESHMAN LEVEL VERSION) 3
ENGL 1301
or POFT 1321
COMPOSITION I
or BUSINESS MATH
3

Semester 2

Course SCH
BUSI 2304 BUSINESS COMMUNICATIONS 3
ACCT 2301
or ACNT 1303
PRINCIPLES OF ACCOUNTING
or INTRODUCTION TO ACCOUNTING I
3
MRKG 1311 PRINCIPLES OF MARKETING 3
MRKG 1301 CUSTOMER RELATIONSHIP MANAGEMENT 3

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